Bateaux Venture

Visual brand identity, web design and art direction.

Project summary
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Design & Development Process
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gather
Design
Develop
Trial
Action
Measure
You gotta know that you're better than anybody, 'cause to me, if you don't go in like that, you're gonna lose! They're gonna punk you out! On any stage, You've got to go in believing, 'I can do this better than anybody.'
–  Stuart Scott

Customer Insights helps defining the market position

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Teenagers
90%
First-Jobbers
75%
Mid-Age Workers
60%
Experience-Workers
50%

A/B Testing with the target group prior to the launch

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